Our fashion was sustainable before everyone else was

More than a trend: Fashion with vision since 1997

Fee Heartfelt designs fashion that endures – and has done so for over 25 years. With her early commitment to the environment and fair production, she proves that true sustainability doesn't grow overnight, but rather through conviction.

Elegance that lasts – fashion without compromise

Each Fee Heartfelt piece is crafted with the utmost care to ensure durability and comfort. Fashion made from Royal Baby Alpaca provides comfort and makes a statement for sustainability and style.

25 years ahead – Sustainability since 1997

Fee Heartfelt made sustainability the core of her work when most people weren't even considering it. Since 1997, she has stood for fashion that is conscious, long-lasting, and fair—a path that continues to empower women and their personalities to this day.

Fashion design for self-confidence and responsibility

With materials like royal baby alpaca and designs that embrace body and soul, Fee Heartfelt creates fashion that uplifts women. Fashion that inspires and makes a difference—for the wearer and the world.

Since 1997: Sustainable elegance when it wasn't yet fashionable

Fee Heartfelt integrated sustainability into fashion long before it became trendy. Her collections represent thoughtful design that respects both the environment and the wearer—a true pioneer with heart and vision.

Your statement for small labels and big visions

Fee Heartfelt creates fashion for women who consciously choose quality. Zero-waste concepts and certified yarns create unique pieces that represent not just fashion, but an attitude.

Sustainable, fair and made in Germany

Fee Heartfelt focuses on timeless design and responsible production. Through the RWS standard for yarns and zero-waste concepts, she creates collections that demonstrate: True quality doesn't require mass production.

A coat that provides security

Fee Heartfelt combines luxury with responsibility. The Royal Baby Alpaca wool used ensures cozy comfort that is sustainably and fairly produced. Designed for women, by women – because style and strength go hand in hand.

SLOW ECO-FAIR FASHION & ZERO WASTE DESIGN SINCE 1997

The design of Fee

Sustainability has been a central theme in my design long before it became a trend. I've always transformed high-quality offcuts into new products to make my contribution to a more beautiful world.

My design philosophy is based on sustainability, fair working conditions, and functionality, without neglecting the artistic side. My products are characterized by high quality, simple cuts, and durability. My range includes a variety of garments, from skirts and trousers to sweaters, jackets, and accessories. All pieces are lovingly crafted in Germany, the knitwear in Latvia, and the draping is created right in my studio.

Small label, great sustainability - your advantages with us

  • Uplifting women

    Clothing that expresses and underlines personality, that makes you strong and brings joy.

  • slow eco-fair fashion

    Choose fashion consciously, enjoy it for a long time and feel good in fairly produced clothes.

  • zero waste

    Reuse offcuts to make accessories or pass them on to other designers. Workflow.

  • Excellent yarn

    The high-quality Italian yarns are certified according to sustainability rules and ecological standards of the EU

  • luxury handmade fashion

    Hand-knitted with attention to detail. The couture line is made in-house. Custom-made pieces are available upon request.

  • Fast delivery

    We deliver orders from the Alpaca series free of charge within 2-3 days to all locations in mainland Germany.